Persona
We carefully crafted personas based on online research, our understanding of Fitbits and well as interview on ground. This later helped to guide our decisions in the design process.
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Mr Tan
Behaviour:
Exercises regularly
Lives with his children
In his free time, he hangs out with his friends
Has a smartphone but rarely uses it except to make calls
Not very interested in learning to use a new technology
Needs:​
He wants to spend time with his friends and families and thus wants to stay healthy​
He needs familiarity in his life
Mdm Ong
Behavior:
She goes around regularly in her estate to shop
All forms of exercise is limited to such walks
Independent, in relatively good health
She enjoys shopping
Needs:
She needs motivation before she can exercise
She is confident when she is travelling on her own
She wants to get shopping deals
​
Mdm Diana
Behavior:
She mostly stays at home because she has mild dementia and she often forgets where her home is
She spends most of her time watching tv
Needs:
She yearns to go out but she is afraid it'll cause her family to worry too much
She wants an independent life again
Mr Sufian
Behavior:
He mostly stays at home because he had mild stroke a few months ago and has fainted on the road
He tries to stay active by taking care of his grandchildren at home
Needs:​
He wants to go out alone but he is also afraid
He wants to get healthier so he can become healthier again
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Mr Chandra
Behavior:
Works 9-5 job, leads a busy life
He does not have much time to exercise
He enjoys his work and prioritizes it above all
Needs:
He wants to live a healthier life so he can spend more time with his grandchildren