Persona
We carefully crafted personas based on online research, our understanding of Fitbits and well as interview on ground. This later helped to guide our decisions in the design process.
Mr Tan
Behaviour:
Exercises regularly
Lives with his children
In his free time, he hangs out with his friends
Has a smartphone but rarely uses it except to make calls
Not very interested in learning to use a new technology
Needs:​
He wants to spend time with his friends and families and thus wants to stay healthy​
He needs familiarity in his life
Mdm Ong
Behavior:
She goes around regularly in her estate to shop
All forms of exercise is limited to such walks
Independent, in relatively good health
She enjoys shopping
Needs:
She needs motivation before she can exercise
She is confident when she is travelling on her own
She wants to get shopping deals
​
Mdm Diana
Behavior:
She mostly stays at home because she has mild dementia and she often forgets where her home is
She spends most of her time watching tv
Needs:
She yearns to go out but she is afraid it'll cause her family to worry too much
She wants an independent life again
Mr Sufian
Behavior:
He mostly stays at home because he had mild stroke a few months ago and has fainted on the road
He tries to stay active by taking care of his grandchildren at home
Needs:​
He wants to go out alone but he is also afraid
He wants to get healthier so he can become healthier again
​
Mr Chandra
Behavior:
Works 9-5 job, leads a busy life
He does not have much time to exercise
He enjoys his work and prioritizes it above all
Needs:
He wants to live a healthier life so he can spend more time with his grandchildren